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SERVICES
Activate your next source of revenue
New Markets & Products
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Analysis and ICP
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Differentiated positioning
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Packaging and pricing
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Enablement and assets
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Demand gen programs
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Launch execution
Demand Generation & Growth
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Paid ads and SEO
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Email and lifecycle
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Content marketing
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ABM/ABX
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Experimentation and playbook development
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Customer marketing
Product Marketing
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GTM strategy
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Messaging and storytelling
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Voice of the customer (VOC)
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Product launch
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Post-launch adoption
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Sales enablement and sales plays
ABOUT
Combining multiple marketing disciplines for you
I blend my product marketing and demand gen experiences to make the most of both.
As a product marketer, I've launched a multi-billion dollar startup's largest products. Re-positioned core offerings, set up new packaging and pricing, led GTM strategy into new markets, and trained 100+ sales reps at a time.
As a demand generation marketer, I've led teams to deliver millions in pipeline. Increased lead volume by 3x, decreased CPLs by 60%, managed paid ads budgets of $x million, and owned marketing automation instances to increase CTR by 700%.
Because of these experiences I can deliver a unique solution customized for your needs—from strategy through execution.